How a Consultant Can Revamp Your Instructional Design Strategy

Expert Insights for Success

In the rapidly evolving world of eLearning and corporate training, staying ahead of the curve is no easy feat. A well-designed instructional strategy can be the difference between a successful and a lackluster training program. Companies that aim to upskill and engage their employees must ensure their instructional design aligns with business objectives and learner needs. This is where an Online Training Concepts (OTC) consultant can step in to revamp your instructional design strategy and ensure that your training program is efficient, engaging, and effective. Check out our blogpost Improving Learning Outcomes with an Instructional Design Consultant to learn more.

A skilled instructional design consultant brings a wealth of knowledge and experience to the table, offering fresh perspectives on educational content organization and delivery. They not only identify gaps in your current strategy but also provide innovative solutions tailor-made for your organization’s requirements. By collaborating with your team, the consultant fuses instructional design best practices with an understanding of your target audience to create a learner-centric program that drives results.

Lastly, a consultant can help you establish clear learning objectives, incorporate interactive content, and develop robust assessment methods that engage employees and measure their progress while keeping your program aligned to the desired outcomes. With their expertise, you can expect improved knowledge retention, more efficient learning experiences, and ultimately, a better-prepared workforce for the challenges that lie ahead.

Understanding Instructional Design

Instructional design is a systematic process of creating educational and training materials that help learners achieve specific goals and objectives. It considers the needs of the learners and the context in which they will use the content to enhance their understanding and skills. Let’s examine the key aspects of instructional design.

Goals and Objectives

The foundation of any instructional design strategy lies in setting clear and measurable goals and objectives. These objectives should align with the overall learning outcomes that you want the learners to achieve. Clearly defined objectives help you to create engaging and effective learning materials, as well as assess their progress.

Learner’s Prior Knowledge

Understanding your learner’s prior knowledge and experience is crucial in designing instructional content. It helps you identify any gaps in their understanding and tailor the content to suit their needs. By addressing these gaps, you can create a learning experience that is relevant and engaging for the audience.

Creating Engaging Content

To create engaging content, instructional designers need to adopt various strategies that cater to different learning styles and preferences. Some elements that contribute to engaging content are:

  • Interactivity: Include interactive activities, such as quizzes or simulations, to keep learners actively engaged and help them apply their newly acquired knowledge.
  • Visual Aids: Use visuals, such as images, infographics, and videos, to break up walls of text and help learners process information more effectively.
  • Real-world Examples: Relate the concepts being taught to real-life situations so that learners can see the practical applications of the information.
  • Microlearning: Break complex topics into smaller, easily-digestible segments that allow for better focus and retention of information.

By incorporating these elements into your instructional design strategy, you can create content that is both engaging and effective in helping learners achieve their goals and objectives.

Evaluating Current Instructional Design Strategies

Analysis and Evaluation

To revamp your instructional design strategy, it is crucial to first analyze and evaluate your current approach. Begin by reviewing existing materials and resources to gain a thorough understanding of the content and methods being used. Analyze the learning objectives, instructional methods, and assessment strategies in place. This process will help you determine the effectiveness of your current instructional design strategy and identify areas for improvement.

During the evaluation phase, gather feedback from learners, instructors, and other stakeholders. This could include surveys, discussions, interviews, or other forms of evaluation. By doing so, you can gain valuable insights into how the course or training program is being received and any potential issues that may be present.

Identifying Gaps

Once you have analyzed and evaluated your current instructional design strategy, the next step is to identify gaps in the learning experience. These gaps may result from inconsistencies in content, outdated or ineffective instructional methods, or a lack of alignment with the intended learning outcomes.

To identify these gaps, compare your current approach with effective instructional design strategies, such as microlearning or active learning. Determine where your current strategy may be lacking and brainstorm potential solutions to address these gaps.

By confidently and knowledgeably evaluating your current instructional design strategy, you can clearly identify gaps and areas for improvement. With a neutral and clear approach, a consultant can help revamp your strategy to better align with your overall goals and enhance the learning experience for your audience. To learn more about weaving learning design into your strategy to influence learner experience, read our blog post: “How Learning Design Influences the Learner Experience.”  

The Role of Instructional Design Consultants

Expert Knowledge and Industry Experience

Instructional design consultants bring their expert knowledge and industry experience to help maximize the effectiveness of your learning and development strategy. These professionals are skilled in fields such as educational psychology, instructional design theories, and e-learning technologies. They understand the needs and learning styles of diverse audiences, enabling them to create engaging and effective training materials.

Instructional design consultants keep up-to-date with the latest industry trends and best practices, ensuring your organization’s training programs remain relevant, engaging, and compliant with industry standards. By leveraging this expertise, instructional designers can create customized, targeted learning experiences that drive meaningful results. For example, they may design an e-learning module that incorporates interactive elements, such as simulations or quizzes, to boost learner engagement and retention.

Customized Solutions

One of the greatest benefits of working with instructional design consulting services is their ability to provide customized solutions tailored to your organization’s specific needs and goals. Instead of relying on off-the-shelf training materials, which might not be a perfect fit for your objectives or learners, instructional design consultants develop custom learning resources that precisely address your organization’s unique challenges and requirements.

When creating these customized solutions, instructional designers consider factors such as your organization’s culture, size, and industry, as well as the desired learning outcomes and performance metrics. This level of customization helps ensure that your learning strategy is not only effective on a surface level but also drives long-term success by aligning with your business objectives and learner needs.

By partnering with a skilled team of instructional design consultants, you can improve the quality and impact of your learning initiatives, ensuring that both your organization and employees benefit from effective, engaging, and targeted training resources.

How Consultants Revamp Strategies

Aligning with Organizational Goals

Consultants, with their expertise in business and learning strategies, help organizations align their instructional design strategies with overall organizational goals. They analyze the company’s current approach, identify gaps, and develop tailored solutions to bridge these gaps. This is essential in ensuring that the new strategy creates a direct impact on employees’ productivity and the organization’s bottom line. By understanding the business objectives, consultants can recommend the right content, methodologies, and technologies to create engaging learning experiences that are relevant to workplace tasks and challenges.

Addressing Varied Learning Styles

Another crucial aspect of revamping an instructional design strategy is accommodating a wide range of learning styles among employees. Consultants can help organizations identify these diverse preferences and recommend the most suitable approaches to cater to them. This might involve a blend of traditional face-to-face training, e-learning methods, simulations, case studies, and other interactive elements to keep learners engaged.

Moreover, these techniques can be combined in different ways to suit the learners’ preferences and the specific needs of the organization. Appropriate formatting, such as tables, bullet points, and bold text, can be leveraged to present information efficiently and ensure optimal retention. By addressing various learning styles, a revamped instructional design strategy can provide employees with the best possible learning experience, which will ultimately contribute to their performance improvement and overall success in the organization.

Incorporating Innovative Techniques

When revamping your instructional design strategy, it’s essential to incorporate innovative techniques to enhance engagement and improve retention. In this section, we’ll explore three key approaches: Microlearning and Gamification, Simulations and Scenario-based Learning, and Video-Based Learning.

Microlearning and Gamification

Microlearning is an approach that involves breaking down training programs into smaller, easily digestible segments. This method allows learners to better focus on specific topics, making the content more manageable and easy to understand. One key advantage of microlearning is its flexibility to adapt to different learning preferences and busy schedules.

To amplify the benefits of microlearning, you can also integrate gamification. By incorporating game elements such as points, badges, and leaderboards, you can boost engagement levels in your training programs. This approach can inspire healthy competition, motivate learners, and foster a sense of accomplishment.

Simulations and Scenario-based Learning

Simulations and scenario-based learning are other powerful tools to include in your instructional design strategy. Simulations enable learners to practice their skills in a virtual environment, reducing the risks and costs associated with real-life mistakes. It provides an opportunity for hands-on learning, fostering critical thinking, and problem-solving abilities.

Scenario-based learning complements simulations by presenting learners with realistic situations they might encounter on the job. This approach encourages active learning and critical thinking by allowing learners to make decisions and experience the consequences of their choices. Combined, simulations and scenario-based learning can lead to more effective training programs. At OTC, scenarios are our favorite way to increase learner engagement and incorporate more interactivity into an online course.

Video-Based Learning

Lastly, video-based learning has become increasingly popular in recent years due to its engaging nature and compatibility with various digital platforms. Videos can be used in diverse ways, such as demonstrations, expert interviews, and animations. This format allows learners to visualize complex concepts, improving their comprehension and retention of the material.

Moreover, videos are perfect for both synchronous and asynchronous learning, enabling users to access content at their own pace. The versatility of video-based learning makes it an excellent addition to any instructional design strategy.

In summary, incorporating innovative techniques such as microlearning, gamification, simulations, scenario-based learning, and video-based learning is essential when updating your instructional design strategy. These approaches not only enhance learner engagement but also contribute to more effective and comprehensive training programs.

Ensuring Effective eLearning Course Design

Clear and Organized Structure

An effective instructional design strategy entails creating a clear and organized structure for your eLearning courses. A well-structured course design allows learners to easily navigate through the content, ensuring a smooth learning experience. Break down complex concepts into smaller, digestible sections, and establish a logical flow for the content. Additionally, consider utilizing features such as tables, bullet points, and bold text to format and convey information effectively. A well-organized course structure enhances the learning program and contributes to a higher retention rate for your learners.

Engaging Storytelling

Leveraging storytelling within your eLearning course design can greatly improve learner engagement. By presenting content in the form of relatable and captivating stories, you can create a more appealing and immersive learning experience. Storytelling connects with the learners on an emotional level, facilitating better understanding and knowledge retention. Maintain a confident and clear tone of voice throughout the narratives to ensure the content remains neutral and informative.

Case Studies

Case studies are an essential component of an effective instructional design strategy. Integrating real-life examples within your eLearning courses demonstrates the practical application of the concepts being taught. Case studies also offer an opportunity for critical thinking and problem-solving. By incorporating assessments and interactive activities, learners are encouraged to apply their acquired knowledge, reinforcing the value of the education being provided. A well-designed eLearning course with engaging storytelling and relevant case studies ensures a comprehensive and impactful learning experience for your audience.

Strategies for Different Training Modalities

In the world of instructional design, it is essential to have a variety of strategies in place for different training modalities. This section discusses three specific training modalities: Instructor-Led Training, Corporate Training, and Development. By identifying the right approach for each modality, you can improve the effectiveness and impact of your training programs.

Instructor-Led Training

Instructor-Led Training (ILT) is a traditional face-to-face approach to teaching and collaboration. To enhance the effectiveness of ILT, instructional designers should focus on creating engaging, interactive sessions. Techniques to achieve this include using:

  • Relevant and relatable real-life examples
  • Group discussions
  • Problem-solving exercises
  • Hands-on activities that allow learners to apply the concepts being taught

SHIFT suggests that instructional designers also consider the balance between lecture and in-class activities, aiming for a good mix to maintain learner engagement.

Corporate Training

Corporate training encompasses various types of learning experiences aimed at improving employees’ knowledge, skills, and performance. It ranges from onboarding and orientation programs to professional development courses. Some strategies to implement effective corporate training include:

  • Tailoring training content to employee needs and learning preferences
  • Selecting appropriate training methods
  • Using digital platforms and eLearning systems for flexible, self-paced learning
  • Incorporating assessments and evaluations to measure training effectiveness

It is crucial to keep corporate training relevant to the company’s goals, policies, and culture. According to Training Industry, combining different modalities, such as ILT and e-learning, can help accommodate specific topics and organizational requirements.


Development can refer to both individual career growth and organizational improvement, encompassing areas such as leadership skill-building, change management, and innovation. To optimize development programs, instructional designers should employ these strategies:

  • Offering targeted microlearning experiences that focus on specific, actionable objectives
  • Providing coaching and mentorship opportunities for personal growth
  • Linking development programs to clearly defined performance and business objectives
  • Utilizing feedback and performance data to continually refine and adapt development initiatives

Ultimately, a comprehensive instructional design strategy should consider the unique needs and goals of each training modality. By aligning training and development initiatives with the organization’s objectives, instructional designers can create impactful and effective learning experiences for learners.

Tools and Technologies

In today’s rapidly evolving digital landscape, it has become crucial for organizations to harness cutting-edge tools and technologies to enhance instructional design strategies. This section will focus on the significant impact of AI and Data Analytics on instructional design.

Harnessing AI and Data Analytics

Artificial Intelligence (AI) has transformed various industries, and its application in instructional design is no exception. AI-powered tools can analyze learners’ behaviors and preferences to create tailored learning experiences that cater to individual needs. For instance, AI-driven systems can adapt the pace, content, and delivery methods based on the learner’s performance. This personalized approach enhances the overall learning experience and enables learners to better retain and apply knowledge.

Data analytics, on the other hand, plays a pivotal role in identifying patterns, trends, and areas for improvement. By collecting and analyzing data from various sources, instructional designers can make informed decisions to optimize the learning experience. Real-time feedback systems and in-depth analysis empower educators to refine course content, structure, and even assessment methods.

Furthermore, the combination of AI and data analytics provides invaluable insights to create efficient instructional design strategies. For example, AI-based recommendation engines can suggest relevant resources, courses, or modules based on the learner’s progress, strengths, and weaknesses. From a broader perspective, data-driven approaches also uncover areas with significant skill gaps, allowing instructional designers to create targeted interventions or upskilling programs.

In conclusion, embracing AI and data analytics in instructional design empowers consultants and professionals to create learner-centric solutions that drive engagement, optimize learning experiences, and as a result, improve knowledge retention. By leveraging these tools and technologies, instructional design consultants can deliver more effective and impactful learning programs tailored to the individual needs of learners.

Measuring Success


In order to confidently measure the success of your revamped instructional design strategy, it is crucial to conduct an evaluation. This process determines whether a training program meets its intended goals and assesses if learners can transfer the skills and knowledge learned into real-world job performance. Evaluations allow you to identify areas of growth and improvement, ensuring you are meeting your training goals effectively.

Formative and summative evaluations are both important components of measuring success. Formative evaluations occur during the course creation process, providing valuable feedback that allows instructional designers to refine and adjust the content and methodology before launch. Summative evaluations occur after the course is delivered, providing insights into the overall performance and transferability of skills to job tasks.

Continual Improvement

Adopting a neutral mindset towards continual improvement is essential in maximizing the effectiveness of your instructional design strategy. This involves regular monitoring and updates to the course content, as well as incorporating feedback from learners and stakeholders. By doing so, you can ensure that your training program stays relevant and aligned with the evolving needs of the organization.

Some clear methods to facilitate continual improvement include:

  • Soliciting feedback from participants through surveys and focus groups
  • Monitoring learner engagement and performance metrics
  • Regularly reviewing and adjusting the content to meet updated goals and objectives
  • Collaborating with subject matter experts to ensure accuracy and relevancy

Incorporating evaluation and continual improvement into your instructional design process not only contributes to the success of the training program but also supports the growth and development of your organization. Maintaining a clear and knowledgeable approach to measuring success enables you to make informed decisions that will positively impact your learning outcomes and overall training goals. If you are interested in learning about how to revamp your instructional design strategy, give us a shout! We’d love to hear from you. 

Frequently Asked Questions

What are the key benefits of hiring an instructional design consultant?

Hiring an instructional design consultant brings several benefits to your organization. They possess expertise in designing effective training programs and can identify gaps or areas of improvement in your current strategy. Consultants also have experience with various industries, ensuring that your instructional design is customized to the needs of your specific field. Additionally, they can help streamline the content development process, saving both time and resources.

How can a consultant help identify gaps in your current strategy?

A consultant can analyze your current instructional design strategy by assessing the effectiveness of your learning materials and determining whether they align with your learning goals. They can also gather feedback from learners and stakeholders, which helps to identify any shortcomings or areas that require improvement. By leveraging their expertise and professional know-how, consultants can provide you with actionable recommendations to enhance your instructional design strategy.

What strategies do consultants use to improve learner engagement?

Consultants employ various instructional design strategies to boost learner engagement. These include incorporating interactive elements such as challenges, polls, and videos, as well as designing courses that are tailored to the unique needs of the learners SHIFT. Consultants may also apply principles of user experience and design thinking to create courses that are both visually appealing and engaging, ultimately leading to a more meaningful learning experience.

How do consultants customize instructional design for different industries?

Consultants customize instructional design by conducting thorough research on the specific industry, learner demographics, and organizational objectives. They analyze industry-specific materials, trends, and regulations to ensure the training program is relevant, accurate, and up to date. Customized instructional design incorporates language, examples, and case studies that resonate with the learners and reflect the unique characteristics of the industry.

How can a consultant streamline the content development process?

A consultant can streamline the content development process by helping you develop a cohesive plan and timeline based on your organization’s goals and needs. They employ ADDIE model – an industry-standard framework consisting of Analysis, Design, Development, Implementation and Evaluation phases – to guide the course design and development. By using a systematic approach, consultants can efficiently organize resources, minimize duplication of efforts, and ensure that each component of the program is developed and implemented effectively.

What are the latest trends in instructional design that consultants are implementing?

Consultants stay abreast of latest trends and best practices in instructional design to provide cutting-edge solutions for their clients. Some of the current trends include incorporating elements of gamification, leveraging mobile learning for on-the-go access, applying microlearning principles for increased retention, and utilizing analytics to track learner performance and refine course materials. By implementing these trends, consultants help organizations stay ahead of the curve and deliver effective, engaging learning experiences.

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