Imramma was started by a community of health and wellness professionals who wanted to provide a wide range of wellness education online and make their expertise more accessible. The only issue – they had no website, no course content, and no platform for students to start using. We helped Imramma create everything they needed to go from concept to fully functioning platform.
When the COVID-19 pandemic impacted our world, Imramma’s in-person client base was deeply affected and left many wellness professionals at a loss. This created a space for something new that could help everyone. Imramma had the idea, we had the expertise to make their idea come to fruition.
The health and wellness community in Asheville, North Carolina is extensive and it is relatively easy to connect in-person with passionate and knowledgeable practitioners. However, a centralized community for self-paced, online learning did not exist, highlighting a missed opportunity for practitioners to collaborate and support one another, but also for clients to have exposure to a wide variety of wellness practices and the flexibility of at-home, self-paced learning.
Imramma was born when a small handful of wellness professionals, motivated by the COVID-19 pandemic’s impact on their in-person client base, approached Online Training Concepts about a need for quality online wellness education. This was an exciting opportunity to craft a platform’s aesthetic and all its included content from the ground up. Working in close collaboration with these practitioners, OTC designed and developed the Imramma platform to be a virtual space that calls to mind nurturing, reflection, and gentle expansion–a safe space for clients to explore and deepen their relationships with themselves.
Moving forward, OTC continues working in collaboration with a foundational core of Asheville professionals to expand Imramma’s course offerings and to increase knowledge of the platform within and beyond the Asheville community. A wide variety of courses are in the planning stages and many more instructors have signed on to become a part of this growing and dynamic community.