The health and wellness community in Asheville, North Carolina is extensive and it is relatively easy to connect in-person with passionate and knowledgeable practitioners. However, a centralized community for self-paced, online learning did not exist, highlighting a missed opportunity for practitioners to collaborate and support one another, but also for clients to have exposure to a wide variety of wellness practices and the flexibility of at-home, self-paced learning.
Imramma was born when a small handful of wellness professionals, motivated by the COVID-19 pandemic’s impact on their in-person client base, approached Online Training Concepts about a need for quality online wellness education. This was an exciting opportunity to craft a platform’s aesthetic and all its included content from the ground up. Working in close collaboration with these practitioners, OTC designed and developed the Imramma platform to be a virtual space that calls to mind nurturing, reflection, and gentle expansion – a safe space for clients to explore and deepen their relationships with themselves.
The AIARE online ecosystem is now easier to navigate and more streamlined, improving the experience of clients and increasing the ease of use for administrators and providers.
This project helped clarify many of AIARE’s online education goals, carving out a clear path
toward future growth and expansion.